March 5-6, 2019

Register Now Convince the Boss

Zahara Malik

Senior Director of Client Services, Dynata

Zahara Malik is the senior director of client services at Dynata, a global leader in first-party data and data services. Zahara joined the company in 2010 and is tasked with meeting the research needs of major brands and agencies. Some of the clients she’s worked with include Nestle, Wall Street Journal, Glu Mobile, Electronic Arts, CBS Interactive, GameStop, Seventh Generation, Gannett and Verizon. Holding a marketing degree and an MBA from the Institute of Business Technology, her goal is to deliver on the promise of agile research and insights to empower brands to make smarter consumer-centric decisions at the speed of business, based on quality first-party data.

Sessions from Zahara Malik:

How Dell EMC Tests and Strengthens Marketing Campaigns with Automated Research

Marketing results suffer if the messaging and design of your campaigns don’t resonate with your target audience. But aggressive schedules and lean budgets can make concept testing impossible. Discover how Dell [...]


Tuesday | 9:15-9:45 | Room 1

Game-Changer: Insights from Agile Research

In today’s hyper-competitive markets, companies that fail to keep pace with rapid changes in consumer preferences and buying options risk losing sales and market share. The challenge is particularly intense [...]


Wednesday | 10:00-10:30 | Room 2