March 5-6, 2019

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Tyler Lewis

Director of Research, Neuro-Insight U.S.

Motivated by the neuroscience of decision-making and exploring how brain response to advertising and media drives consumer behavior, Tyler has been with Neuro-Insight for six years delivering unmatched insights to distinguished clients such as Facebook, Twitter, Pandora, Samsung and Viacom, to name a few. Tyler came to Neuro-Insight by way of Oberlin College where he earned his degree in neuroscience.

Neuro-Insight uses a patented brain imaging technology called SST to measure second-by-second conscious and subconscious consumer response to any form of media, reporting on a validated suite of neurometrics to help clients understand the creative power of their content.

Sessions from Tyler Lewis:

The Science of Memory

Exploring the relationship between emotion and memory in branded content.


Wednesday | 1:30-2:00 | Room 5