March 5-6, 2019

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Steve Seiferheld

Director, Market Research, Swedish Match

Steve Seiferheld currently works at Swedish Match, a unique tobacco company whose vision is “A World Without Cigarettes.” Steve started at Swedish Match in April 2016 and is now 20+ years into a career that has spanned a wide variety of research types, roles and verticals. Client-side experience also includes Bristol-Myers Squibb, HSN and Nabisco. Steve has a Master’s degree in statistics from Cornell University and a Bachelor’s degree in statistics from Rutgers University. He resides in Midlothian, Va., with his wife and two sons.

Sessions from Steve Seiferheld:

Getting to Know You: Alternate Stakeholders in Your Organization

Marketing research professionals continue to fight for influence in their organizations. Did you know you might have allies in unlikely places? Consumer and B2B feedback can be game-changing for an [...]


Tuesday | 3:30-4:00 | Room 2