March 5-6, 2019
Steve Seiferheld currently works at Swedish Match, a unique tobacco company whose vision is “A World Without Cigarettes.” Steve started at Swedish Match in April 2016 and is now 20+ years into a career that has spanned a wide variety of research types, roles and verticals. Client-side experience also includes Bristol-Myers Squibb, HSN and Nabisco. Steve has a Master’s degree in statistics from Cornell University and a Bachelor’s degree in statistics from Rutgers University. He resides in Midlothian, Va., with his wife and two sons.
Sessions from Steve Seiferheld:
Marketing research professionals continue to fight for influence in their organizations. Did you know you might have allies in unlikely places? Consumer and B2B feedback can be game-changing for an [...]
Tuesday | 3:30-4:00 | Room 2