March 5-6, 2019

Register Now Convince the Boss

Salima Nathoo

Senior Director, Wall Street Journal Dow Jones

Sessions from Salima Nathoo:

Using Cross-Disciplinary Insights to Understand Your Customer’s Journey

We leveraged behavioral data to first identify target audiences. Once these customers were identified, we sent them a custom survey that explored media preferences, content preferences and live journalism formats. [...]


Tuesday | 2:15-2:45 | Room 1

The Importance of Diversity and Inclusion in Market Research – A Panel Discussion

The work to promote diversity and inclusion is never done. Join the IMA’s James Wycherley as he leads a panel discussion of client-side researchers who will discuss common workplace challenges [...]


Wednesday | 4:00-4:30 | Room 4