March 5-6, 2019

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Roberto Salas

Principal Researcher | Sensory and Consumer Insights, Global Flavors, International Flavors & Fragrances Inc.

Sessions from Roberto Salas:

Imagine That! How to Unlock Prospective Thinking for Insight and Inspiration

Prospective (or System 3) thinking impacts decision-making as consumers use their imaginations to visualize themselves possessing something they desire, their hopes for a positive outcome, their fears of a negative [...]


Tuesday | 1:30-2:00 | Room 2