March 5-6, 2019
Ray Fischer, CEO of Aha!, the strategic online qual platform, is a pioneer and innovator in the online qualitative research space. In his roles as a brand marketer, ad agency guy and consumer insights strategist, Fischer experiences the impact of technology on consumer and marketing research first hand. Working with a team of marketing research and technology experts, Fischer led the development and launch of Aha! resulting in a comprehensive suite of dynamic respondent methods and activities that deliver deeper, strategic human insights.
Sessions from Ray Fischer:
While most market researchers have used online qual, there are many practitioners who may not be aware of the multitude of online qualitative applications for various research initiatives. There are [...]