March 5-6, 2019

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Rachel Sacco

Associate Manager, Consumer Insights, Wendy’s

Knowledgeable marketing researcher, currently serving as an associate manager of consumer insights at The Wendy’s Company. Recent graduate of Michigan State University’s Master of Science in Marketing Research (MSMR) program. Skilled in an assortment of qualitative and quantitative research practices including community panel management, longitudinal buyer behavior tracking, buying/order simulations and merchandising evaluations. Outside of research time is spent traveling with friends, helping younger siblings with their careers/school applications and babysitting for co-workers.

Sessions from Rachel Sacco:

Where’s the Insight? How Wendy’s Uses Automated Video Analytics to Find the Right Insight Right Now

Video insight is a powerful tool, allowing brands to more deeply understand their customers and gain additional context never before possible with text alone. But how can we scale our [...]


Tuesday | 11:30-12:00 | Room 5