March 5-6, 2019

Register Now Convince the Boss

Nick Bonney

Founder and MD, Deep Blue Thinking

Nick has over 25 years of experience in research and insight and is a Fellow of the Market Research Society. He began his career agency-side before moving client-side where he led insight functions at Orange, M&S, EE and The National Lottery. After returning agency-side as Managing Director of retail specialist ABA Research, Nick set up his own consultancy, Deep Blue Thinking, in 2018. Deep Blue aims to help clients deliver better decisions more quickly and more effectively by working in more agile ways.

Sessions from Nick Bonney:

Mind the Gap: Connecting Data to Drive Decisions

Taking the tube map as inspiration, I’ll highlight why it’s more important than ever that today’s insight teams focus on the decisions the business needs to take and how the [...]


Tuesday | 5:00-5:30 | Room 2