March 5-6, 2019

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Bill Salokar

VP, Client Solutions, SKIM

Bill Salokar is VP, client solutions at SKIM. For over 25 years, he has used his training as a statistician to help clients understand customer decisions and develop marketing strategies. His current interests include research innovations and behavioral economics. Bill balances critical thinking and problem solving with a sense of fun, imagination and humor.

Sessions from Bill Salokar:

Optimizing Consumer Hero Images: Unique Challenges for Alcoholic Beverages

This will be a case study about research conducted using a replication of an online retailer to simulate the shopping/buying experience. The challenges present in this category and the way [...]


Wednesday | 2:15-2:45 | Room 4