March 5-6, 2019

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Michelle Niedziela

VP Research and Innovation, HCD Research

Michelle Murphy Niedziela (Ph.D.; @hcdneuroscience) is a behavioral neuroscience expert in neuropsychology, psychology and consumer science. As VP of research and innovation at HCD Research, Michelle focuses on integrating applied consumer neuroscience tools with traditional methods used to measure consumer response.

Sessions from Michelle Niedziela:

DIY Neuro: Adding Behavioral Science to Your Toolbox

The use (and abuse) of neuro- and behavioral science research methodologies has become a hot topic in consumer research. Neuro- and psychological science can help marketers and product developers better [...]


Tuesday | 3:30-4:00 | Room 4