March 5-6, 2019
Mike Moschella is the director of DKC Analytics – the data, targeting and digital engagement division of DKC Public Relations, Marketing & Government Affairs. With more than a decade of experience leading high-tech, data-driven campaigns and advocacy efforts, Mike comes to DKC from NationBuilder. While vice president of the California-based CRM and cms technology developer, he built a team of 50 digital experts who supported 8,000 businesses, non-profits and governments. For this work and his work on major campaigns around the globe, Mike has been named to Campaigns and Elections Magazine’s lists of top 50 campaign influencers in America and top rising stars of politics. Mike has also advised the voter targeting and digital organizing efforts of pro-democracy movements and political parties around the globe and helped lead the Truman National Security Project and the Truman Center for National Policy as their chief organizer and political director. During this tenure, Truman won numerous awards for best-in-class campaign advertisements and strategy. Mike is a proud Boston native, an avid whiskey fan and a graduate of Cornell University’s School of Industrial and Labor Relations.
Sessions from Michael Moschella:
Brands with unique perspectives are the ones who grab the attention of the press. DKC Analytics shares how they have used high-speed mobile data collection to find uncommon angles and [...]
Tuesday | 10:00-10:30 | Room 2