March 5-6, 2019

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Matthew Salem

Vice President, Account Management, PRS IN VIVO

Matt Salem, VP account management, has been with PRS IN VIVO since 2003. Through the experience and perspective of various roles during this time, he understands what is associated with successfully executing consumer research.

Matt serves as a resource for clients throughout all stages of a project’s lifecycle. He provides strategic direction, recommends qualitative and quantitative research approaches, guides project execution/report development and presents findings for packaging and shopper insights programs.

Sessions from Matthew Salem:

Getting to Shopper Reality through Behavioral In-Person Research

In the quest to win at shopper marketing, in-person research has been a key weapon in the insights professional’s arsenal. Why? What better way to understand shopper reality than a [...]


Wednesday | 2:15-2:45 | Room 2