March 5-6, 2019

Register Now Convince the Boss

Marcus Linehan

EVP for Advertising and Brand Effectiveness, Zappi

Marcus Linehan is the executive vice president for advertising and band effectiveness at Zappi, a global consumer insights platform, and brings over 15 years of experience in the digital media space. In his role, Marcus leads education, strategy and business development for the adoption in market of the Zappi ad measurement platform Ad Pulse. Marcus joined Zappi from SBX Media, a 15-year-old publishing and app business (Fen Learning & StoryArcMedia), where he was executive vice president, global revenue and operations. Prior to SBX Media, Marcus held leadership positions at AdMobsphere, a performance-based marketing solutions business; Softonic, a global app discovery platform; and CBS Interactive, where he held various roles in New York and London.

Sessions from Marcus Linehan:

How to Measure and Optimize Digital Ads Based on Campaign Objectives Using the Metrics That Matter

Attend this presentation to learn new approaches to digital ad measurement, why current methods aren’t working and what your brand needs to do to keep consumer insights at the heart [...]


Wednesday | 3:15-3:45 | Room 1