March 5-6, 2019

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Maarten Lagae

Director, Insights and Analytics, Landor Associates

Maarten leads the I&A practice for North America at Landor Associates where he inspires brand strategy and design for a wide variety of brands across sectors including Amazon, Aptiv, Bose, New York Life, Visa and many more. He’s an expert in designing innovative research approaches and building brands that cater to the specific needs of Millennials/Gen Z consumers around the world. Prior to joining Landor, he worked at InSites Consulting and Ypulse where he led cutting-edge research studies and Millennial thought leadership. When he is not in the office, Maarten loves to spend his time exploring Brooklyn’s vibrant music scene and feeding his infant son’s curiosity for the world.

Sessions from Maarten Lagae:

How a Creative Research Approach is Helping the Scripps National Spelling Bee Explore Expansion

The Scripps Spelling Bee is exploring expansion both domestically and internationally. We kicked off research in both South Africa and India. While there is general awareness of the concept of [...]


Tuesday | 10:45-11:15 | Room 4