March 5-6, 2019

Register Now Convince the Boss

Lisa Caro

Director, Insights and Analytics, Emerging Opportunities, Constellation Brands

Sessions from Lisa Caro:

Optimizing Consumer Hero Images: Unique Challenges for Alcoholic Beverages

This will be a case study about research conducted using a replication of an online retailer to simulate the shopping/buying experience. The challenges present in this category and the way [...]


Wednesday | 2:15-2:45 | Room 4