March 5-6, 2019

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Lee Roth

North American Director, BeenThereDoneThat

Lee is an award-winning marketer and the North American Director of BeenThereDoneThat.  Lee’s past includes time as the director of integrated marketing at the Coca-Cola company and the head of global advertising, media and agencies at PayPal. His success at these iconic companies was preceded working at some great agencies including Wieden + Kennedy, Ogilvy and mcgarrybowen working on brands like Disney, Starbucks, Verizon, Droid, Burger King, Miller Lite, IBM and many others.

A few highlights from his career include building the billion-dollar brand Droid in two months, creating the strategy behind Netflix’s Narcos (winning millions of customers and a few awards), driving double-digit growth for PayPal the year Apple Pay was introduced and growing a record attendance for Disney Theme Parks, despite an economic down period.

Lee joined BeenThereDoneThat because he saw a need for a better solution to how brands innovate, strategize and create.  A solution that is faster, smarter, and more transparent at a price companies of all sizes can afford.

Lee can best be summed up as a highly awarded marketer, entrepreneur, strategist, Yankee fan, father, and friend.

Sessions from Lee Roth:

How to Achieve Agility in Advertising and Innovation Powered by Insights: Pepsi as a Case Study

Wednesday, March 6 | 9:15 a.m. – 9:45 a.m. | Agile Insights Lab Everyone is talking about getting to insights faster, but what happens if your organization is slowed by the [...]