March 5-6, 2019
Lee Abbas graduated from Columbia University’s Barnard College in 2001. Shortly afterwards she started her career in marketing at Panasonic Consumer Electronics Company, launching new digital technology in the U.S. market. Lee transitioned into the world of advertising when becoming a finalist for Ogilvy’s “Search for the World’s Greatest Salesperson.” She rapidly gained recognition in this field thanks to her consumer insights-driven strategy. She helped her clients like American Express understand how to connect with their customers across new digital platforms, Bank of America create a customer-centric technology roadmap and Citibank connect on an emotional level at retail locations in an ever automated environment.
Lee now leads the Kadence International New York office.
Sessions from Lee Abbas:
Geert Hofstede’s work is a seminal academic reference, highlighting six cultural dimensions of national cultural identity. But are these really practical in day-to-day commercial data collection and insight generation? And [...]
Tuesday | 9:15-9:45 | Room 5