March 5-6, 2019

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Laura-Lynn Freck

Director, Shopper Insights, Red Bull North America

Laura-Lynn Freck leads shopper insights for Red Bull North America and is responsible for the development of national and custom shopper research programs, supporting key strategic initiatives.

Sessions from Laura-Lynn Freck:

How Red Bull Leveraged Behavioral Shopper Segments to Unlock Growth in Retail

Red Bull undertook an extensive shopper segmentation project in 2017/2018 that sought to understand shopper behaviors, attitudes, motivations and preferences related to their purchasing of beverages for energy needs in [...]


Wednesday | 3:15-3:45 | Room 3