March 5-6, 2019

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Laura Dragone

Research Director, PRS IN VIVO

Laura has spent her career exploring human behavior and helping clients understand how their design approaches influence behavior. She is an expert in existing methodologies and has also piloted the development of many new approaches that uncover new insights. Always an enthusiast of learning, Laura has developed a strong team who are also seekers of answering the key question of “why?”

Sessions from Laura Dragone:

Getting to Shopper Reality through Behavioral In-Person Research

In the quest to win at shopper marketing, in-person research has been a key weapon in the insights professional’s arsenal. Why? What better way to understand shopper reality than a [...]


Wednesday | 2:15-2:45 | Room 2