March 5-6, 2019

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Katy Donahue

Head of Operations for Fabletics, TechStyle Fashion Group

Katy Donahue is the head of operations at Fabletics, where she leads the market research, analytics and strategy for the digitally native activewear brand. She has worked across the retail, financial services, tech and entertainment industries helping companies hone their strategies and improve their operations by integrating all types of customer feedback, from data analysis to quant and qual research.

Sessions from Katy Donahue:

Get to Know Your Customer – How to Uncover Qualitative Insights that Have Maximum Strategic Impact

Many companies say they are customer-centric but few actually prioritize connecting with their customers one on one. At TechStyle, understanding our customers’ needs and getting their feedback is key to [...]


Wednesday | 10:00-10:30 | Room 4