March 5-6, 2019

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Katie O’Mealia

Director, Sales Analytics, Bleacher Report

Katie O’Mealia is the director of sales analytics at Bleacher Report. In her role, she leads a team focused on innovation and industry-leading insight generation. O’Mealia also oversees B/R’s Heartbeats initiative, a quarterly thought leadership program that harnesses the power of its first-party data.

Prior to her time at Bleacher Report, O’Mealia was the head of analytics and research at Rolling Stone, where she focused on data distribution across the organization. She holds a master’s in data science from Northwestern University, where she focused on strategic data solutions for the sports industry.

Sessions from Katie O’Mealia:

Understanding Sneaker Culture: The Products, the Players and the Community – And How to Authentically Engage

Sneaker culture has changed dramatically over the past two decades, shifting from a niche community of collectors to the mainstream. For Millennials and Gen Z, sneakers are a visible, tangible [...]


Tuesday | 2:15-2:45 | Room 5