March 5-6, 2019

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Katherine Krauss

Research Director, BuzzBack Market Research

Katherine has been with BuzzBack for over eight years, working in both the U.S. and U.K. offices for some of BuzzBack’s top clients. She is experienced in global research development and analysis and ongoing, multi-phase research, helping clients test products from initial innovation to positioning/package optimization through final ad concepts. Katherine was named Outstanding Young Pro by the ARF in 2016, a finalist in the YES Pitch Competition at the ESOMAR Congress in 2016 and nominated as a Rising Star at the 2014 ARF Great Mind Awards.

Sessions from Katherine Krauss:

How Ricola Uses Consumer Behavior and Brand Influencers to Build Better Brand Engagement

By 2021, it is estimated that there will be around 3.02 billion social media users around the globe. Social media has changed the way we interact with each other and [...]


Wednesday | 10:45-11:15 | Room 5