March 5-6, 2019

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Julio Franco

EVP, Managing Director - Americas, Zappi

Julio is managing director for the Americas at Zappi, ensuring clients benefit from having real-time insights from customers to inform their decision-making process even at boardroom-level. Prior to joining Zappi in 2016, Julio led insights for North America at AIG Consumer Insurance and operated as part of a leadership team that developed and established the CI function globally. Earlier in his career, he was a vice president with Ipsos, where he worked at for over 10 years and developed expertise across qualitative and quantitative methodologies on a global level. Julio’s career in market research started in the early ‘00s in his native Colombia but he describes himself as a market research lifer, being deeply involved in the industry before it started paying the bills. Driven by a passion for people and an undying compulsion to understand them, he is also equipped with a degree in psychology.

Sessions from Julio Franco:

The Future of Consumer Insights is Agile

Tuesday, March 5 | 11:30 a.m. – 12:00 p.m. | Agile Insights Lab Want to push product and creative releases at the speed of Google and Facebook? Learn how in this [...]


Buyer Beware: A Critical Look at Automated Survey Research Platforms

Researchers are constantly bombarded with the “next best thing” to solve their need to deliver quality insights in record time, all within the constraints of an ever-tightening budget. How do [...]


Wednesday | 4:00-4:30 | Room 3