Brooklyn

March 5-6, 2019

Brooklyn
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Julie Arbit

VP Insight, VICE Media

Julie Arbit serves as vice president of insights for VICE Media, where she helps both VICE and its clients better understand and engage with their youth audience. In this role she utilizes a variety of quantitative and qualitative methodologies and proprietary data sources to uncover the most actionable learnings. Prior to joining VICE, Julie spent over a decade in marketing research agencies working across industries to identify trends, segment target audiences, inform brand strategies, track brand perceptions and develop communication strategies and new products offerings.


Sessions from Julie Arbit:

Think Globally, Act Locally: VICE Uses a Global Approach to Consumer Insights to Develop a Deep Understanding of Today’s Ever-Changing Youth

Toluna and VICE Media team up to share insights gathered after running a longitudinal global study to understand today’s youth market – how they think and feel and what they [...]

Details

Tuesday | 4:15-4:45 | Room 2

How Millennials Define Love and Loyalty Today

What does love mean to young people today? It used to be about finding the perfect partner and living happily ever after. With dating apps and social media promising love [...]

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Wednesday | 10:45-11:15 | Room 3