March 5-6, 2019
Julie Arbit serves as vice president of insights for VICE Media, where she helps both VICE and its clients better understand and engage with their youth audience. In this role she utilizes a variety of quantitative and qualitative methodologies and proprietary data sources to uncover the most actionable learnings. Prior to joining VICE, Julie spent over a decade in marketing research agencies working across industries to identify trends, segment target audiences, inform brand strategies, track brand perceptions and develop communication strategies and new products offerings.
Sessions from Julie Arbit:
Toluna and VICE Media team up to share insights gathered after running a longitudinal global study to understand today’s youth market – how they think and feel and what they [...]
Tuesday | 4:15-4:45 | Room 2