March 5-6, 2019

Register Now Convince the Boss

John Voda

Research Manager, AT&T

John Voda is a senior marketing researcher at AT&T, the world’s largest telecommunications provider. He conducts research for teams within business marketing to provide answers to questions regarding customer needs, product/service development and the customer experience. He is passionate that marketing research be conducted correctly and then using the research results to drive business decisions. Voda has conducted marketing research for more than 30 years on both the supplier and client side.

Sessions from John Voda:

How AT&T Gained Accuracy and Reduced the Respondent Burden in New Product Research

AT&T’s John Voda, in conjunction with KS&R, will detail the workings of a technique to improve accuracy and make the task of researching new products and services less cumbersome for [...]


Wednesday | 4:00-4:30 | Room 2