March 5-6, 2019

Register Now Convince the Boss

Jenny Karubian

CEO, Founder, Ready to Launch Research

Jenny Karubian is the CEO of Ready to Launch Research (Formerly Lotus Research LLC). She founded her company with a vision of bringing together age-old anthropological frameworks with cutting-edge digital research tools. At Ready to Launch, she and her team deliver hybrid research solutions that brings together ethnographic techniques and innovative research technology.

Based in Los Angeles, Jenny specializes in all things qualitative, particularly ethnography, moderating and online community management.

Jenny Karubian was originally trained as a cultural anthropologist at The New School for Social Research, Emory University and UCLA.

Sessions from Jenny Karubian:

Square Peg, Round Hole: What Are We Missing?

Contemporary social shifts are outmoding the categories that dominate the way we conduct qualitative research. How do you classify a three-person family who lives in a tiny house? Are they homeless? [...]


Wednesday | 1:30-2:00 | Room 3