March 5-6, 2019

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Jane Roach

Digital Customer Research Scientist, American Family Insurance

Jane’s introduction to human factors and usability has led more than 20 years in experience design and consumer research. She has worked to introduce rapid research and agile methods in many companies. Increasing speed to market through actionable customer insights is a passion for her. Jane has held positions at the University of Minnesota, Compuware Corporation, CUNA Mutual Group and American Family Insurance.

Sessions from Jane Roach:

Broaden Your Agile Skill Set: How to Combine Consumer Insights and Experience Design Approaches to Get Deeper Insights Faster

Experience design (XD) researchers were some of the first in organizations to apply agile principles, using specialized methodologies to iteratively design, build and test solutions while exploring behaviors, perceptions and [...]


Tuesday | 1:30-2:00 | Room 3