James Wycherley

CEO, IMA

James joined the IMA as CEO in 2015 after 10 years as director of customer insight and analysis at Barclays.

In 2020 he published his first book, “Transforming Insight: The 42 secrets of Successful Corporate Insight Teams,” and he now hosts the Insight forums and the Transforming Insight podcast which has been downloaded 10,000+ times.

James is an expert on insight leadership and insight team transformation, drawing on his own personal experience and two decades of best-practice conversations with 100+ IMA members. He has delivered consultancy and keynote presentations in Europe, North America, Australia, India and the Middle East.