March 5-6, 2019
Lured as a graduate by a newspaper advertisement, vaguely but seductively promising a career as an international marketing consultant, Greg has been fortunate enough that the last 15 years of experience in the insight and strategy profession have not remotely disappointed. With extensive experience across three continents (including eight years in Asia), Greg acts as a partner to some of the world’s sexiest brands (as well as some of the least sexy, but nonetheless fascinating!) on challenges across the entire scope of the marketing spectrum. An experienced agency leader, Greg has been responsible for the development and ongoing delivery of Kadence’s global Insight Worth Sharing platform, which places communication and design at the center of the insight and change management agendas; combining substance and style to educate, excite and inspire our clients to embrace customer-centric change and progress.
Sessions from Greg Clayton:
Geert Hofstede’s work is a seminal academic reference, highlighting six cultural dimensions of national cultural identity. But are these really practical in day-to-day commercial data collection and insight generation? And [...]
Tuesday | 9:15-9:45 | Room 5