March 5-6, 2019

Register Now Convince the Boss

Ernie Collings

Director, Ad and Brand Measurement, Zappi

Sessions from Ernie Collings:

How to Measure and Optimize Digital Ads Based on Campaign Objectives Using the Metrics That Matter

Attend this presentation to learn new approaches to digital ad measurement, why current methods aren’t working and what your brand needs to do to keep consumer insights at the heart [...]


Wednesday | 3:15-3:45 | Room 1