March 5-6, 2019

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Eric Hunter

VP Strategy, Russell Research

Eric Hunter is the VP of strategy at Russell Research, a custom research firm focused on helping aggressive brands thrive in transforming marketplaces. Eric spearheads customer experience, innovation and digital transformation for the firm.

Sessions from Eric Hunter:

Personas vs. Segments: Why not Knowing the Difference can Cripple Your CX Program

Market segmentation has been around for years but user personas are a new addition to a marketer’s toolset. More established companies tend to lean on market segmentation, while digital-oriented and [...]


Wednesday | 10:45-11:15 | Room 4