March 5-6, 2019

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David F. Harris

President, Insight & Measurement

David F. Harris is founder of Insight & Measurement. He is also author of the book The Complete Guide to Writing Questionnaires: How to Get Better Information for Better Decisions. David specializes in designing and executing strategies to get the information needed to make decisions that improve organizations and their products and services. He also conducts training workshops and consulting on how to write better questionnaires. David is committed to building value for organizations through consulting, the application of thoughtful marketing research, training and commitment to principles and goals. He can show an organization how to make better decisions and grow revenues while saving money at the same time.

Sessions from David F. Harris:

Writing Better Questionnaires: How to Identify and Fix Biases and Communication Errors in Your Surveys (45-minutes session)

Writing a questionnaire is arguably one of the most challenging forms of writing. It is a conversation between you and hundreds – and often thousands – of diverse respondents. The [...]


Wednesday | 11:30-12:00 | Room 2