March 5-6, 2019

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Danny Whelan

Vice President, Account Manager, LRW

Danny specializes in identifying unique and creative ways to solve his clients’ most challenging business problems. He has an insatiable thirst for information and knowledge and market research allows him to indulge this never-ending quest.

Danny offers nearly 15 years of marketing research experience that spans a wide range of strategic and tactical methodologies, including segmentation, choice modeling, brand equity, tracking and neuroscience. He also has a wealth of international research experience, conducting market positioning and demand estimating studies across Europe, Asia and South America.

Outside of the office, Danny can be found surfing with his family at Orange County beaches, boxing in his garage, playing chess far too competitively with his eight- and five-year-olds and reading any non-fiction book he can get his hands on.

Sessions from Danny Whelan:

How Red Bull Leveraged Behavioral Shopper Segments to Unlock Growth in Retail

Red Bull undertook an extensive shopper segmentation project in 2017/2018 that sought to understand shopper behaviors, attitudes, motivations and preferences related to their purchasing of beverages for energy needs in [...]


Wednesday | 3:15-3:45 | Room 3