March 5-6, 2019

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Collette Eccleston

Senior Vice President, Pragmatic Brain Science®, LRW

As the leader of LRW’s Pragmatic Brain Science Institute®, Collette uses theories and methods from the behavioral and social sciences to uncover the less conscious and emotional drivers of consumer behavior. She consults with clients and develops frameworks and measurement approaches to get to better insights.

Prior to joining LRW, she was a professor of psychology at Syracuse University where her research and teaching addressed emotions, stereotypes and identity. She received a B.A. in psychology from Columbia University and a Ph.D. in social psychology from the University of California, Santa Barbara.

Sessions from Collette Eccleston:

System 1: Beyond the Flashy Shiny Things

The idea of System 1 thinking – thinking that is fast, automatic, less conscious – has taken hold in the world of market research and insights. We’ve read Blink, Nudge [...]


Tuesday | 2:15-2:45 | Room 4