March 5-6, 2019

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Chris Cable

Director, Insights, Analytics and Strategy, Diageo

Chris Cable is the director of Diageo’s marketing analytics practice in North America where he oversees the implementation of cutting-edge technologies to measure and evaluate over $600 million of annual advertising spend. Chris has worked across industries spanning finance, commercial, strategy and marketing in the U.S., U.K. and Australia. Chris’ work led to Diageo winning the 2018 ANA Genius award for analytics adoption in North America.

Sessions from Chris Cable:

Moments, Memory and Emotions: Leveraging Behavioral Economics to Re-Create Real-World Experiences

In this session we will present a case study illustrating how a behavioral economics approach can be leveraged to re-create consumers’ lived experiences. When examining people’s experiences with brands it’s [...]


Tuesday | 5:00-5:30 | Room 5