March 5-6, 2019

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Cheryl Kuter-Abouljoud

Consumer Insights Lead for North America, Ricola Ltd.

Consumer insights expert with vast experience across all aspects of consumer and shopper insights, innovation, syndicated analyses and advanced analytics. Has been the voice of the consumer and customer at leading companies such as Nielsen, CondeNast, Kraft and Pinnacle. Currently leading consumer insights at Ricola for North America, responsible for driving growth on established businesses, identifying new opportunities, developing innovation pipeline and bringing organization closer to the consumer to improve business decisions and optimize communication efforts.

Sessions from Cheryl Kuter-Abouljoud:

How Ricola Uses Consumer Behavior and Brand Influencers to Build Better Brand Engagement

By 2021, it is estimated that there will be around 3.02 billion social media users around the globe. Social media has changed the way we interact with each other and [...]


Wednesday | 10:45-11:15 | Room 5