March 5-6, 2019

Register Now Convince the Boss

Caitlin Harley

Director Multiplatform Ad Sales Research, North America, BBC News

Caitlin Harley is a market research professional with experience spanning both international and U.S. markets. She has built her career by leveraging her skills in analysis to derive insights in a variety of media specialties from television, online, over-the-top, social and more. She has been with BBC Global News Ltd. for nearly three years after spending time on the agency side of the business with ZenithOptimedia. Having a deep interest in human behavior has always driven Caitlin to find out what makes the consumer tick and where they will go next.

Sessions from Caitlin Harley:

The Science of Memory

Exploring the relationship between emotion and memory in branded content.


Wednesday | 1:30-2:00 | Room 5