March 5-6, 2019

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Bryan Orme

President, Sawtooth Software

Bryan is the recipient of the American Marketing Association’s 2017 Charles Coolidge Parlin Award. He has published over 80 articles and white papers on conjoint analysis and received the David K. Hardin award for the best paper published in Marketing Research during 2004. He also authored the book Getting Started with Conjoint Analysis (now in its third edition). Bryan has been active at the American Marketing Association’s Advanced Research Techniques (A/R/T) Forum. He was twice the co-recipient of the Best Presentation award at A/R/T (1996 and 2004), served on the Program Committee in 2002 and chaired the event in 2003.

Sessions from Bryan Orme:

How Zappos Uses Conjoint Analysis for Superior Insights and Customer Segmentation

Sourav and Bryan will showcase how choice experiments (also known as choice-based conjoint [CBC] studies) have provided product and business insights at Zappos. We delve into the building blocks of [...]


Tuesday | 11:30-12:00 | Room 1