March 5-6, 2019

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Bruce Ferguson

Vice President Qualitative Research, SIRS

Bruce Ferguson is vice president of qualitative research at SIRS, a full-service marketing research company. He manages the qualitative division which includes a focus group facility in Cincinnati. As a moderator with over 25 years of experience, he helps clients better understand their markets and customers. He brings a marketer’s perspective to every project, having been a brand manager prior to starting his own research firm. His experience includes the following industries: banking, consumer package goods, home and garden, insurance, medical equipment and pharmaceuticals.

Sessions from Bruce Ferguson:

Maximizing the ROI from Qualitative Research

Understanding how the field aspects of a qualitative study work can help you to get the most from every qualitative study. Two focus group moderators, with a combined 50 years [...]


Wednesday | 11:30-12:00 | Room 1