March 5-6, 2019

Register Now Convince the Boss

Barbara Giaimo Rice

Director, Market Research, TechStyle Fashion Group

Barbara is a passionate consumer insights professional with 14 years of research experience developed in both agency and corporate research settings. Currently the director of market research for Fast Fashion e-commerce brands JustFab, ShoeDazzle and Fab Kids, she represents the voice of the customer to help teams make decisions across all aspects of the business.

Sessions from Barbara Giaimo Rice:

Get to Know Your Customer – How to Uncover Qualitative Insights that Have Maximum Strategic Impact

Many companies say they are customer-centric but few actually prioritize connecting with their customers one on one. At TechStyle, understanding our customers’ needs and getting their feedback is key to [...]


Wednesday | 10:00-10:30 | Room 4