Brooklyn

March 5-6, 2019

Brooklyn
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Barbara Giaimo Rice

Director, Market Research, TechStyle Fashion Group

Barbara is a passionate consumer insights professional with 14 years of research experience developed in both agency and corporate research settings. Currently the director of market research for Fast Fashion e-commerce brands JustFab, ShoeDazzle and Fab Kids, she represents the voice of the customer to help teams make decisions across all aspects of the business.


Sessions from Barbara Giaimo Rice:

Get to Know Your Customer – How to Uncover Qualitative Insights that Have Maximum Strategic Impact

Many companies say they are customer-centric but few actually prioritize connecting with their customers one on one. At TechStyle, understanding our customers’ needs and getting their feedback is key to [...]

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