March 5-6, 2019

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Ashley Shelley

Research Director, Ameritest

Ashley came to Ameritest 10 years ago and is known for being a research director who will leave no stone unturned when trying to uncover the story in the data. A Master of Arts in international and intercultural communication also helps in her pursuit to understand the world from the consumer’s point of view and see advertising through their eyes. Relationships are important to her — whether it is examining the relationship between copy and visuals in advertising or building strong relationships with her clients. Finding connections and meaning in all aspects of life is where her passion lies.

Sessions from Ashley Shelley:

Six Principles for Six-Second Advertising

More and more brands are beginning to run six-second ads but many questions remain as to how effective these shorter-form ads can be. Additionally, there has been very little consideration [...]