March 5-6, 2019
Andrew Grenville is a 30-year research veteran who has conducted an extensive amount of research on research, with a focus on the respondent experience, survey simplification and sample quality. He is the author of The Insights Revolution: Questioning Everything. He has also published numerous peer-reviewed journal articles and book chapters in the areas of sociology, research methods and medicine and has been quoted in many publications, including The Economist.
Sessions from Andrew Grenville:
At its heart, market research is all about communication. We ask questions and collect answers. But do the people we get answers from represent reality? Does the way we collect [...]
Tuesday | 4:15-4:45 | Room 3