March 5-6, 2019
As SVP and general manager, Andrew leads a team of multi-disciplinary researchers and consultants dedicated to helping brands shape their marketing and product strategies. Andrew takes an empathetic approach to research, incorporating a wide range of innovative research techniques and frameworks to provide a holistic understanding of the rational, implicit and emotional aspects of decision-making.
Andrew has more than 10 years of experience in research and consulting. He is also the lead consultant on the majority of communications testing research across the organization and was a key lead in the development of LRW’s ImpliCT ad testing methodology.
Sessions from Andrew Chizever:
Our client, Visa, wanted to understand how money is changing. Specifically, they wanted to understand the wants, needs and expectations of Millennial women. Millennials are the fastest-growing and largest population [...]
Wednesday | 9:15-9:45 | Room 1