March 5-6, 2019

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Anders Bengtsson

CEO, Protobrand

Anders is CEO of Protobrand and holds a Ph.D. in consumer culture theory. He is spearheading the development of Meta4 Insight®, a System 1 research software platform designed to reinvent quantitative research applications, including positioning development, concept testing, segmentation and brand tracking. Prior to joining Protobrand, Anders was a marketing professor. He has written extensively on consumers’ symbolic and emotional relationships with brands and how brands become agents of consumer culture. Anders received his M.S. and Ph.D. in marketing from Lund University, Sweden.

Sessions from Anders Bengtsson:

Rebuilding Market Research in the Age of AI and Behavioral Economics

To reinstate the relevance and importance of the market research profession, we urgently need to adopt a new perspective on human behavior. While new tools such as AI and techniques [...]