March 5-6, 2019

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Anders Bengtsson

CEO, Protobrand

Anders is CEO of Protobrand and holds a Ph.D. in consumer culture theory. He is spearheading the development of Meta4 Insight®, a System 1 research software platform designed to reinvent quantitative research applications, including positioning development, concept testing, segmentation and brand tracking. Prior to joining Protobrand, Anders was a marketing professor. He has written extensively on consumers’ symbolic and emotional relationships with brands and how brands become agents of consumer culture. Anders received his M.S. and Ph.D. in marketing from Lund University, Sweden.

Sessions from Anders Bengtsson:

Moments, Memory and Emotions: Leveraging Behavioral Economics to Re-Create Real-World Experiences

In this session we will present a case study illustrating how a behavioral economics approach can be leveraged to re-create consumers’ lived experiences. When examining people’s experiences with brands it’s [...]


Tuesday | 5:00-5:30 | Room 5