March 5-6, 2019
Amanda currently oversees design and analytics for both qualitative and quantitative research projects. After managing many of the more challenging projects as a project manager in her early years with Olson Research Group, she transitioned into a research analyst role delivering value both at the project initiation as well as interpreting the resulting data into research findings.
Amanda holds an MBA from Rutgers University in marketing and a B.A. in Biology and psychology from Franklin and Marshall College. She is certified as a Professional Researcher (PRC) and participates regularly in conferences and Web seminars to maintain this certification.
Sessions from Amanda Lipski:
The challenges in conducting marketing research with health care professionals are significant and often inevitable. Research agencies are vying for time with busy professionals and pharmaceutical research has become increasingly [...]