March 5-6, 2019
Ally is passionate about uncovering the psychological and cultural factors that shape consumers’ behaviors and decisions. As head of qualitative research, she oversees all qualitative research initiatives, from methodological innovation to moderator training. Ally has many years of experience in concept and content testing, brand and product positioning, segmentation and consumer profiling. Her experiences extend across qualitative and quantitative methods and industries, including media and entertainment, consumer goods, retail, beauty and financial services. She has a particular love of lifestyle media.
Sessions from Ally Aleman: