Brooklyn

March 5-6, 2019

Brooklyn
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Ally Aleman

SVP Qualitative Research, Insight Strategy Group

Ally is passionate about uncovering the psychological and cultural factors that shape consumers’ behaviors and decisions. As head of qualitative research, she oversees all qualitative research initiatives, from methodological innovation to moderator training. Ally has many years of experience in concept and content testing, brand and product positioning, segmentation and consumer profiling. Her experiences extend across qualitative and quantitative methods and industries, including media and entertainment, consumer goods, retail, beauty and financial services. She has a particular love of lifestyle media.


Sessions from Ally Aleman:

How Millennials Define Love and Loyalty Today

What does love mean to young people today? It used to be about finding the perfect partner and living happily ever after. With dating apps and social media promising love [...]

Details

Wednesday | 10:45-11:15 | Room 3