March 5-6, 2019

Register Now Convince the Boss

Allison O’Keefe Wright

EVP, Managing Director of Research and Strategy, Open Mind Strategy LLC

As EVP, managing director, research and strategy at OMS, Allison consults major brands on targeting, content/product development and communications strategy. She’s spearheaded countless research endeavors focused on cultivating actionable insight into Millennial and Gen Z consumers for brands like iHeart, ESPN and Facebook. Allison previously ran research and planning divisions at EMI and MTV. Allison has a unique ability to humanize data and believes a sense of humor is often the key ingredient to draw truth from consumers and inspire clients.

Sessions from Allison O’Keefe Wright:

Millennial Parents: The New Family Dynamic

Open Mind Strategy (OMS) surveys and speaks personally with thousands of consumers every year via deep-dive techniques, including DiscoverJournalsTM, GroupStormsTM and in-home immersion. OMS Youth IQ is a quarterly survey [...]


Wednesday | 2:15-2:45 | Room 5