Brooklyn

March 5-6, 2019

Brooklyn
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Allison O’Keefe Wright

EVP, Managing Director of Research and Strategy, Open Mind Strategy LLC

As EVP, managing director, research and strategy at OMS, Allison consults major brands on targeting, content/product development and communications strategy. She’s spearheaded countless research endeavors focused on cultivating actionable insight into Millennial and Gen Z consumers for brands like iHeart, ESPN and Facebook. Allison previously ran research and planning divisions at EMI and MTV. Allison has a unique ability to humanize data and believes a sense of humor is often the key ingredient to draw truth from consumers and inspire clients.


Sessions from Allison O’Keefe Wright:

Millennial Parenting: The New Family Dynamic

Open Mind Strategy (OMS) surveys and speaks personally with thousands of consumers every year via deep-dive techniques, including DiscoverJournalsTM, GroupStormsTM and in-home immersion. OMS Youth IQ is a quarterly survey [...]

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