March 5-6, 2019
As EVP, managing director, research and strategy at OMS, Allison consults major brands on targeting, content/product development and communications strategy. She’s spearheaded countless research endeavors focused on cultivating actionable insight into Millennial and Gen Z consumers for brands like iHeart, ESPN and Facebook. Allison previously ran research and planning divisions at EMI and MTV. Allison has a unique ability to humanize data and believes a sense of humor is often the key ingredient to draw truth from consumers and inspire clients.
Sessions from Allison O’Keefe Wright:
Open Mind Strategy (OMS) surveys and speaks personally with thousands of consumers every year via deep-dive techniques, including DiscoverJournalsTM, GroupStormsTM and in-home immersion. OMS Youth IQ is a quarterly survey [...]
Wednesday | 2:15-2:45 | Room 5