March 5-6, 2019

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Alexandra Howson

Director, Research and Strategy, Isobar Marketing Intelligence

Alexandra is an expert in market segmentation, targeting, positioning and has directed brand strategy development projects for Procter & Gamble, Dr Pepper Snapple Group, Pepsi, Kraft, 3M, ExxonMobil, Saks Fifth Avenue and Burberry. Alexandra speaks French, Spanish, Russian and English and has extensive experience in international markets and the coordination and execution of multi-country studies. Prior to Isobar Marketing Intelligence, Alexandra was a senior research analyst at Penn, Schoen & Berland Associates where she was responsible for positioning, advertising and public opinion polling studies, including directing several 1996 presidential campaign polls. She is a graduate of Princeton University.

Sessions from Alexandra Howson:

Beauty and the Journey Map: Perfecting a Flawless Digital Makeover

Isobar was asked to help transform a Japanese skin care company into a top global beauty brand. As part of an ongoing engagement, Isobar developed in-depth consumer journeys and a [...]


Tuesday | 10:00-10:30 | Room 3