Adriana Waterston

Insights & Strategy Lead and EVP, Horowitz Research

As Executive Vice President and Insights and Strategy Lead, Adriana oversees Horowitz’s multicultural research efforts. A thought leader in the diversity space, Adriana has consulted for clients in entertainment and news media, technology and telecommunications, travel and hospitality, CPG, retail, toys, beauty and personal care, and the emerging Cannabis market, among others. Adriana helps clients develop their strategies to reach, serve and resonate with their target consumer segments, including Latinx, Black, Asian, LGBTQIA+, Gen Z, Kids and consumers with disabilities. On the DEI side, she helps companies address issues of corporate culture and talent development.