March 5-6, 2019

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Adriana Waterston

SVP, Insights and Strategy, Insight Loft/Horowitz Research

Adriana Waterston is SVP, insights and strategy at Horowitz Research and Insight Loft.

Adriana has a flair for finding the story behind the statistics, teasing the meaning out of the measurement and revealing the faces behind the facts. A seasoned quantitative and qualitative market researcher with expertise on consumers and their attitudes towards their media tools, Adriana has moderated hundreds of groups and conducted in-home ethnographic research on a bevy of topics ranging from advertising and marketing effectiveness; media and entertainment consumption; unmet needs in technology and media; pricing/packaging; travel; customer service satisfaction; lifestyle and family dynamics; and brand/corporate image.

Sessions from Adriana Waterston:

The Human Approach in the Age of Big Data: Combining Qualitative, Quantitative and Eye-Tracking Research to Deliver Insights for Brands, Advertisers and Media Companies

As consultants, Horowitz is frequently asked to advise companies on how to make sense of the evolving relationship consumers have with media, technology and brands. Particularly, in this era of [...]


Tuesday | 9:15-9:45 | Room 3