March 5-6, 2019
Adriana Waterston is SVP, insights and strategy at Horowitz Research and Insight Loft.
Adriana has a flair for finding the story behind the statistics, teasing the meaning out of the measurement and revealing the faces behind the facts. A seasoned quantitative and qualitative market researcher with expertise on consumers and their attitudes towards their media tools, Adriana has moderated hundreds of groups and conducted in-home ethnographic research on a bevy of topics ranging from advertising and marketing effectiveness; media and entertainment consumption; unmet needs in technology and media; pricing/packaging; travel; customer service satisfaction; lifestyle and family dynamics; and brand/corporate image.
Sessions from Adriana Waterston:
As consultants, Horowitz is frequently asked to advise companies on how to make sense of the evolving relationship consumers have with media, technology and brands. Particularly, in this era of [...]
Tuesday | 9:15-9:45 | Room 3