March 5-6, 2019

Register Now Convince the Boss

Exhibitor, Presenter


W5 is an established mid-size research agency, collaborative and boutique in nature, creative and nimble in our approach to full-service marketing research and research strategy services. Headquartered in Durham, N.C., we ensure the highest quality and standards in the work we conduct for our clients. From transformative group, in-context and digital qualitative inquiry, to robust quantitative techniques encompassing surveying and sophisticated data modeling, we offer a range of innovative services that deliver strategic solutions to ensure impactful, sustainable advantage.

Sessions from W5 Inc.:

The Role of Segmentation in the Fight to End World Hunger

Rise Against Hunger recognized three strategic constituencies: volunteers, corporate decision makers and donors. While general information about these groups was known, Rise Against Hunger desired to go deeper, to understand [...]